In-House Linkbuilding
My first opportunity after college was my introduction to search engine optimization through in-house organic linkbuilding and learning to manage my first site.
Mohegan Sun Casino
As the second largest casino in the US, Mohegan Sun was a busy and growing property to manage. I was able to track revenue and opportunities for increases in organic traffic from technical aspects including meta data changes and structured data markup.
Western Union
The leader and start of transferring money first offline, then turned online, I was the help in making that seamless. This brand allowed me to grow skills in international SEO, app optimizations, content ideation and internal trainings that I provided for their internal teams.
Milk Life
This brand has an iconic tone and I worked to make sure the authenticity stayed true. I was able to update technical aspects of pages to bring increases and worked with the media team to create fully optimized content across three portfolio sites.
Jack Entertainment Casinos
Spanning three locations within the US, this brand allowed me to practice local SEO and learn to manipulate the Google Knowledge Graph while schema opportunities were still in beta.
Monster
Our team helped them rebrand their hiring site and built landing pages that I helped direct with search knowledge.
Merz Aesthetics
I worked on three brands from this portfolio including Xeomin Aesthetic, Ultherapy & Cellfina. Our goal is building branded and non-branded keywords for this competitive landscape.
Coretec Floors
A brand under the Shaw Flooring portfolio, we’re bringing awareness to the products and working to beat the larger third-party ecommerce sellers.
Corona Brands
Looking to reinvent their online presence, Corona worked with our sister agency Mullenlowe to redesign their website. I was there to help with SEO updates throughout wireframes and development work.
Suffolk Construction
Another website redesign project focused on the brand and the user looking for more information on commercial and residential construction.
Dietz & Watson
Working on Dietz & Watson provides many different angles of opportunities. I’m able to work on on-page SEO, structured data, technical optimizations and more with their recipe, product, and main brand identity pages.